WAYS OF WORKING

Every engagement begins with a conversation.

Strategy Sessions

Visioning and clarity. Sound-boarding, opportunity mapping, creative pathfinding — a fresh point of view on your brand’s world, its offerings, and its next moves.

  • SOUND-BOARDING

  • OPPORUNITY MAPPING

  • CREATIVE PATHFINDING

Best for: getting unstuck. Momentum in a single sitting.

01

Project-Based

Laser-focused, fixed timeframe, defined deliverables. One chapter of your world, built end to end — without the full-time hire.

  • DEFINED SCOPE & DELIVERABLES

  • FIXED TIMEFRAME

  • CONCEPT THROUGH EXECUTION

Best for: a launch, an activation, a chapter with a deadline.

02

Fractional Creative Direction

Ongoing creative leadership, on retainer. I hold the vision, the standards, and the throughline while your world grows.

  • FRACTIONAL ROLE, ONGOING SUPPORT

  • VISION & STANDARDS KEEPING

  • A CREATIVE THOUGHT PARTNER ON CALL

Best for: reliability, predictability, and a steady hand on the story.

03

Whatever the vision, it starts with saying it out loud.

Book a Clarity Call

CASE STUDIES

Curated member experience and amenity program at Atria, blending healthcare with luxury hospitality

ATRIA · EXPERIENCE CURATION & PRODUCTION

World Class healthcare meets luxury hospitality.

One-size-fits-one, practiced daily.
At Atria, hospitality wasn't a department — it was the product. I owned the curated layer of the member experience: gifts chosen person by person, amenity programs built around local makers, and custom productions designed to be unrepeatable anywhere else.

Seasonal amenity and experience design at Wildflower Farms, Auberge Resorts.

WILDFLOWER FARMS, AUBERGE RESORTS · EXPERIENCE CURATION & CREATIVE PRODUCTION

A world rooted in the land.

Amenity and experience curation shaped by seasonality, story, and sensory connection — including creative-producing the Harvest Dinner with Laura Kim of Oscar de la Renta and Monse, inspired by Beauregarde peas grown on the property.

Resy × Amex × Delta SkyMiles partnership event produced at Moby's in East Hampton

CARE OF CHAN · CREATIVE PRODUCTION DIRECTION

A partnership series, produced from concept to candlelight.

Creative production direction for the Resy × Amex × Delta SkyMiles series at Moby’s East Hampton — external designers and vendors, fabrication, décor, and a look-and-feel that honored the brand and elevated the evening.

Bilt holiday activation inside the Tin Building at the Seaport

BILT · CREATIVE STRATEGY & EXPERIENTIAL PRODUCTION

A holiday world inside the Tin Building.

Creative strategy and experiential production for a signature holiday activation at the Seaport — concept, vendor curation, and end-to-end execution that turned a landmark into an immersive community moment.

Co-branded food experience activation at American Dream featuring chef demonstrations.

AMERICAN DREAM · FOOD EXPERIENCE STRATEGY

Building bridges between brands through the lens of food.

Co-branded dining experiences, chef demonstrations, and brand placements introducing Northern New Jersey to 65+ food concepts under one roof.

  • "Alex’s ability to concept and curate unique experiences and events is unmatched. She is a constant source of brilliant ideas – I leave every conversation feeling inspired. She is always ahead of the trends and so in tune to the special touches that make an experience standout."

    - Gwen Sparkman, Chief of Staff, Urby

  • "Alex is the consummate collaborator. With years of experience in design and creativity, and a remarkable ability to translate ideas into actionable tasks, Alex has elevated my website to reflect both my personality and the functionality I need. She is a joy to work with, I highly recommend and trust her commitment to bringing your vision to life."

    - Cara Peloso, Founder of Cara Peloso Facials

  • "As the creative force behind Ancora Creative, Alex brought unmatched ideas, ingenuity, and soul to the early foundation of 2nd House. From shaping pitch strategies to sparking boundary-pushing brand ideas and experimental activations, her work has been instrumental in shaping how we will show up in the world. What makes Alex truly stand out is not just her brilliance, but the genuine warmth and hospitality she brings to every interaction. She’s the rare kind of partner who leads with both heart and mastery, and I can't recommend her enough!"

    - Kara Ladd, 2nd House Founder

  • "Working with Alex brought to light ideas, notions, images and words that needed to be put together to tell a new story. The Result - a beautifully designed website that invites others to explore and encourages a trusting of what’s next. The Process - an unfolding of a storyline and metaphor introducing me to myself and to customers in a new and purposeful way".

    - Regina M. Miller, Executive & Spiritual Coach

  • "I brought Alex on board as part of our team when we were hired by American Dream—the second largest mall in the U.S.—to elevate the role of food within the overall experience. From day one, she brought fresh ideas, steady professionalism, and a true collaborator’s mindset. Alex worked seamlessly with all stakeholders—from clients and restaurant partners to vendors and internal teams—and always showed up with a big smile and a can-do attitude. She has a calm, confident presence and consistently navigates complex challenges with fairness and tact. One of her greatest strengths is her ability to find thoughtful, effective solutions while maintaining strong relationships. Alex brings BIG creative energy—in all the right ways: full of ideas, fun to work with, and always thinking strategically. From the fine details of an intimate charcuterie tasting to a ticketed interactive dinner featuring whole Lechon carving to a high-energy restaurant week kickoff, Alex ensures every experience is delivered with intelligence, style, and seamless execution. Alex is proactive, imaginative, and a true team player. If you get the chance to work with Alex—take it."

    -Katie Ilch, Co-Founder ThroughCo

  • "Working with Alex on a Resy event in the Hamptons was an absolute pleasure. Under a tight production timeline, she tackled every challenge with calm, creativity, and relentless drive. Thanks to her thoughtful leadership and eye for detail, we brought an incredible evening to life at Moby's, all in partnership with American Express. Beyond her talent as a creative producer, Alex is simply a joy to work with - collaborative, kind, and endlessly capable. I'd work with her again in a heartbeat."

    -Olivia Johnson, Programming Manager, Care of Chan