SERVICES
Creative direction, strategy and world building for brands that want to be felt, not just seen.
Every strong brand is a distinct world with its own visual rhythm, story, and physical expression. I help founders and teams clarify that core vision and translate it into tactile experiences—from spatial environments and live activations to subtle guest touchpoints. The goal is to build cohesive, memorable brand ecosystems where strategy and atmosphere meet seamlessly.
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Before the look comes the logic. We find the story at the center of your brand. This includes shaping the narrative, mapping the opportunities, and setting a creative direction that can guide a new business, a new offering or a new chapter. The result is a world your team can keep building.
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I hold the throughline between the big idea and the details that make it believable. Voice, visual language, space, service, materials and mood all have to belong to the same place. Whether I am joining your team as a fractional creative director or leading a defined project, I give collaborators a clear point of view to work from and keep the work true to it as it grows.
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An event should feel like an expression of the brand, not a brand placed inside an event. I conceive and direct gatherings, launches, partnerships and activations through the whole guest journey: the invitation, the arrival, the energy in the room, the moment people carry away. The scale changes; the care does not.
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I design the touchpoints from service language and team guidance to amenities, gifting, food and beverage, and beyond.
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The right people bring a world into focus. I source and brief makers, designers, chefs, florists and other creative partners whose work belong and enhance the story. Then I help their contributions speak to one another, so the finished experience feels considered rather than assembled.
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Some decisions only become clear when a space comes alive. For experiences I help bring to life, I can be there to protect the creative vision through installation and opening: checking the sightlines, adjusting the details, and making sure the feeling we planned is the feeling guests encounter. This is creative oversight, shaped to the project.
Whatever the vision, it starts with saying it out loud.
CASE STUDIES
ATRIA · EXPERIENCE CURATION & PRODUCTION
World Class healthcare meets luxury hospitality.
One-size-fits-one, practiced daily.
At Atria, hospitality wasn't a department — it was the product. I owned the curated layer of the member experience: gifts chosen person by person, amenity programs built around local makers, and custom productions designed to be unrepeatable anywhere else.
WILDFLOWER FARMS, AUBERGE RESORTS · EXPERIENCE CURATION & CREATIVE PRODUCTION
A world rooted in the land.
Amenity and experience curation shaped by seasonality, story, and sensory connection — including creative-producing the Harvest Dinner with Laura Kim of Oscar de la Renta and Monse, inspired by Beauregarde peas grown on the property.
CARE OF CHAN · CREATIVE PRODUCTION DIRECTION
A partnership series, produced from concept to candlelight.
Creative production direction for the Resy × Amex × Delta SkyMiles series at Moby’s East Hampton — external designers and vendors, fabrication, décor, and a look-and-feel that honored the brand and elevated the evening.
BILT · CREATIVE STRATEGY & EXPERIENTIAL PRODUCTION
A holiday world inside the Tin Building.
Creative strategy and experiential production for a signature holiday activation at the Seaport — concept, vendor curation, and end-to-end execution that turned a landmark into an immersive community moment.
AMERICAN DREAM · FOOD EXPERIENCE STRATEGY
Building bridges between brands through the lens of food.
Co-branded dining experiences, chef demonstrations, and brand placements introducing Northern New Jersey to 65+ food concepts under one roof.
